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Mission
We are committed to levelling the playing field for girls and women in sport. We want girls and women to see a future in sport, to feel like they belong and to seize opportunities to get involved, no matter what the standard or the role they play.
WHY?
We founded due to the clear underrepresentation of women’s sport in the media. The statistics are startling. Currently just 6% of sports media coverage in Ireland goes to women’s sport, this despite the fact that 41% of participants in sport are women. Such levels of under-crediting achievements and starving young people of female role models are unsustainable and have a lasting impact.
Our GOAL
Our goal is to educate, empower and inspire girls and women to achieve their full potential. Research has shown that the foundation laid by sport can be critical to women’s success in their careers. Currently, twice as many girls drop out of sport by the age of 14 than boys while Irish girls statistically have the lowest self-esteem and confidence levels globally.
What we do
Her Sport is a digital-first brand, centred around all things women’s sport. Our platforms deliver daily content including video, podcasts, newsletters, online and social media. We also deliver workshops to schools, colleges, clubs and corporates to educate, inspire and break down taboo conversations.